Our Beginning

Over 40 years ago, our family began its journey in the world of gemstones. What started as a small trade in raw gemstones soon grew into a passion for turning nature’s treasures into wearable art.

In 2018, we transformed this legacy into a jewelry brand, crafting gemstone jewelry that blends tradition with modern design. We began our journey online through platforms like eBay, Amazon, and Walmart, reaching customers across the world with authentic 925 Sterling Silver jewelry.

As our business grew, so did our vision. Today, we proudly serve both D2C customers, who look for unique, meaningful jewelry, and B2B partners, including retailers, boutique owners, and global brands who rely on us for consistent quality, ethical craftsmanship, and reliable supply.

Our Vision

Our vision is simple….to create jewelry that people are proud to wear, and to be a dependable partner for businesses who want to grow with quality and trust.

For retailers and brands, we want to be more than just a supplier…we aim to be the partner who makes their work easier with consistent quality, fair pricing, and reliable supply. For our direct customers, we want every piece to feel personal…something that adds meaning and confidence to their everyday life.

At the heart of it all, our story has always been about one thing: building trust and creating value, one piece of jewelry at a time.

Craftsmanship & Gemstones

Every piece of jewelry we create begins with a simple belief: true beauty is in the details. Our jewelry is crafted by skilled artisans, whether it’s fully handmade or machine-assisted, every step carries the care, skill, and precision of our experts.

From casting silver and gold to polishing and stone setting, our artisans ensure that each piece is flawless. Even when machines are used to assist, the human touch is always there…guiding, refining, and perfecting every detail.

When it comes to gemstones, we work with both natural and lab-created stones. Natural stones carry the raw beauty of the earth, each with its own unique patterns and energy. Lab-created stones provide the same brilliance and durability while being sustainable and cost-effective. Every stone is carefully cut, set securely, and highlighted to bring out its full character.

We create jewelry in almost every design, gemstone, and metal from 925 sterling silver to gold, combining creativity with craftsmanship. More than making jewelry, we provide authentic information about each piece, so buyers and partners know exactly what they are getting.

At the heart of our work, whether handmade or machine-assisted, is a commitment to quality, trust, and jewelry that truly lasts.

Beyond Jewelry — Our People

Our jewelry is only as strong as the people behind it, and we’re proud of every single member of our team. From our gemstone sourcing experts, who travel near and far to find the perfect stones, to our skilled artisans who handcraft each piece with precision, every person plays a vital role in bringing our designs to life.

Our creative team works closely with clients and retailers, imagining new designs, selecting gemstone combinations, and ensuring each piece reflects both beauty and function. Meanwhile, our packaging and quality control teams make sure every order, whether small or bulk, leaves our warehouse looking perfect and arrives safely to our clients.

A big part of our story is our founder, whose passion for gemstones and jewelry drives the vision of our brand. Their guidance ensures that tradition, quality, and innovation remain at the heart of everything we do.

Every day at our workshop and warehouse is filled with energy, dedication, and care. From selecting the right gemstone to the final polish, our people put their heart into every piece, making sure it’s more than just jewelry…. it’s something that connects people, tells a story, and lasts a lifetime.

Looking Ahead

When we think about the future, we imagine more than just jewelry….we imagine our art, our passion, and our heritage reaching every corner of the world. In the next 5–10 years, we see our brand growing as a trusted manufacturer for big, global jewelry brands while continuing to serve our direct customers with the same love and care that started our journey.

We dream of taking the intricate artistry of Jaipur….the craftsmanship, the attention to detail, the soul of our work to homes, boutiques, and stores everywhere. Every gemstone, every silver and gold piece, carries the story of our heritage, and we want people everywhere to experience that magic.

For us, growth isn’t just about numbers or markets. It’s about connections, trust, and the joy of creating something meaningful. Whether it’s a retailer who depends on us for quality and reliability, or a customer who treasures a piece they wear every day, our goal is to touch lives through the beauty and authenticity of our jewelry.

The journey ahead excites us because it’s not just ours… it belongs to every artisan, every partner, and every customer who believes in what we do. Together, we’re not just making jewelry; we’re sharing a piece of our heart and our heritage with the world.